Sweepstakes & Contests
Whether it’s on the manufacturer or retail level, trade or consumer, nothing generates excitement like a sweepstakes. Scratch offs, drawings, games — CPG can create everything you need. And, most important, we have the knowledge and experience to make it fun and legal.
For sweepstakes and contests, our expert in-house legal counsel will draft and review your official rules and advise on legal compliance. We offer independent judging, randomly selecting winners through hand drawn or computer-identified methods. We can also manage prize acquisition and fulfillment — notifying winners and preparing tax and affidavit forms. In addition, we offer administrative registration, financial, and bonding services.
CPG can also help you develop the back-end technology you need to track contest entrants against purchase history. It’s the information you need to identify qualified, motivated customers, and help you create high-response promotions and up-sell/cross-sell opportunities.
From rebates to sweepstakes, there's no contest.
Sweepstakes Benefits
- Create awareness and excitement
- Increase sales and volume
- Maintain price/margin to consumers
- Drive website or retail traffic
- Gain new customers
- Convert prospects
- Gather important database information
Services
- Promotional/logistical/tactical ideas and suggestions
- Legal review
- Prize fulfillment
- Writing of official rules
- Procuring surety bonds
- State registrations/filings
- Providing PO boxes/”mail-to” addresses
- Online hosting/interactive services
- Contingency insurance
- Winner selection/confirmation
- Procuring affidavits of eligibility & publicity/liability releases
- Procuring/warehousing/drop-shipping of prizes
- Creating/fulfilling winner’s list requests
- Issuance of IRS 1099 forms
- Data entry, if desired
- Marketing/creative if needed
